Essentials of Strategic Management 3th edition
ISBN:1111525196
ISBN13:9781111525194
Publisher:CENGAGE Learning
Authors:Charles Hill, Charles W. L. Hill, Charles (Charles W. L. Hill) Hill, Charles W. L.(Charles W. L. Hill) Hill, Gareth Jones, Gareth R. Jones
Essentials of Strategic Management Description
Essentials of Strategic Management 3 Edition ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.